This helps them decide what kind of data they want to receive and what they don’t. But it’s better that you provide a link to some kind of subscription management page. Customers should be able to manage their preferences and opt out of emails if they no longer want to receive them. Subscription preferences are an important part of customer satisfaction as well as compliance. #Clean email design how toYou can also analyze what they are looking for and serve them better in your next set of emails.Ĭheckout How to Code Search Bars in Email 5. A search bar is a lesser used CTA button that encourages subscribers to search requests. If they can match your email quality and reach in other ways, here is a chance for you to go the extra mile. When you embed a search bar in your e-mail footer, you set yourself apart from millions of marketers out there. In a time where every other marketing tactic is becoming mainstream, it’s hard to come across unique measures to increase conversions. Not all email marketing campaigns embed a search bar in their email footer. I have noticed many email marketing provide a link to the FAQ section at the footer which is a great problem solver! 4. Customers should also have an option to get instant solutions to their problems through email, messaging, for calls. You can include links to guides and tutorials as useful documentation. Offering customer support information becomes all the more important when it comes to reporting complaints or requesting assistance. But when an email sparks someone’s interest, it’s important to provide them easy means to reach out to you. It’s hard enough to catch their attention. Embed Customer Support Contact Information How hard is it to wrap up the newsletter with a little thank you note? 3. Only a handful of email marketers thank the readers to pick out time from their busy schedules to open and read the newsletter. After all, the competitors are just a click away! Their attention is something email marketers have to be grateful for. Yes, we go through a great deal doing market research and bring relevant content and lucrative offers to to our subscribers. Show Your Gratitude and Appreciate The Recipients You can later use it to evaluate the content and make improvements. On the other hand, a rating and review system gives you an exact idea of the performance of your campaign. Collecting CTR open rates is sometimes not sufficient for determining whether the content is beneficial for your subscribers. You can add an option for commenting if the user wants to provide for the details. Star rating provides them a wider scenario to rate your email.Ī creative way for asking recipients to rate your newsletter is the use of emojis or enticing stickers. This way they are likely to give their feedback most of the time. A simple ‘thumbs up thumbs down’ or yes and no system doesn’t require much effort on the recipient’s part. Considering the sheer number of hours we take optimizing an email campaign, it makes sense to ask the recipients about their level of satisfaction with a campaign. Ask For FeedbackĪsking for customer’s opinion is one of the best ways to make them feel that you care. On that note, here are the top best practices for email footer design that can transform the way email marketing campaigns work. Top 7 Best Practices For Email Footer DesignĪpart from enabling a business to comprise with the GDPR rules, email footers play a crucial role in forming the recipients’ impressions of newsletters. Some other important information the email footer contains include This is also a great way for making automated emails seem less robotic. You can use email footers as email signatures. The last block of the content of an email template is an email footer. Let’s see what are the top 7 best practices for email footer design. After all, it’s just the last block with some brand information, right? But did you know that an email footer is one of the less-known ways to increase conversions in an email marketing campaign? It’s more critical than you think. Applying this analogy to email marketing, it won’t be an overstatement to say that some marketers don’t give much importance to email footer design.įor some, using the three words ‘email footer design’ together can appear to be an oxymoron. After all, it does matter! But while we’re lost in the midst of it, sometimes we tend to forget that it’s the inside that counts. It’s easy to be focused on making a great first impression. Author : Veethee Dixit Importance of Email Footer Design
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